Save this summer with Guess jeans
Guess is one of North America’s leading clothing brands, trading in a relentlessly cool look that has consistently attracted young customers since the company’s foundation in the early 1980s. Initially specialising in women’s jeans, which are still a major feature of their marketing, Guess now offers all kinds of clothes and accessories for men, women and children. Jeans are still the main look associated with Guess, and they don’t try to hide it: The title of their webpage reads: ‘GUESS | Jeans, Clothing & Accessories for Women and Men’, putting the classic denim trouser at the centre of their look. That said, there’s plenty more on offer than just denim!
They came to prominence with their smart, retro-themed black and white ad campaigns, and clever product placement in Back to the Future, in which Michael J. Fox wore Guess jeans. The film as a whole, set mostly in the ’50s, fit right in with Guess’ retro-themed ad campaign and the pervading culture of nostalgia for the 1950s, all of which allowed Guess to capitalise on their chic, modern-but-retro aesthetic.
Nowadays, the retro-is-cool cycle has been and gone again about five or six times, but Guess is still going strong, having diversified its line to sell all manner of clothing to kids and adults of any gender. This began with the introduction of Guess watches, which, like jeans, remain a major part of the Guess collection. The chunky style of their watches was a major trendsetter.
Guess now have a huge variety of formal wear in the form of Marciano Guess alongside the casual wear that originally made their name. Their look combines ’80s power dressing (appropriately enough the ’80s, when Guess came to prominence with retro styled clothes, is now itself retro)! It’s probably not quite what you’d call office wear, but is certainly a step up from jeans in terms of sophistication, with blazers and jackets available for men and women.
Guess have also embraced online shopping, with an Online Only section on their website which currently contains the Croc Kerry Bag, an online offer exclusive to Guess. In addition to those online offers, Guess promo codes provide money off across a whole range of Guess items, from their iconic jeans to their new US Collection.
Having found itself on the wrong side of a couple of lawsuits relating to sweatshops in the early 1990s, Guess have cleaned up their act, making sure their supply chains are clear of unethical labour practices and creating the Guess Foundation, a charitable arm which aims to promote social change. One of their big areas of support is for ‘Denim Day’ in the US, which is part of a wider set of protests against violence against women.
Guess’ wide range of clothing ensures its broad appeal, from the upmarket Guess Boutique to its standard line of stylish jeans. With plenty of exclusive online offers there’s hundreds of great reasons to shop with Guess this summer, not least the variety of Guess promo codes that can save you money on the Spring and Summer collections.