By Savannah Cordova

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It’s that time of year again: the leaves are changing color, the wind is getting chillier, and pumpkins are decorating doorsteps. And given that today is Halloween, there’s no better time to pen a spooky story of your own — even (perhaps especially!) if you’ve never done it before.

True, horror stories might not be everyone’s cup of tea… but as they say, variety is the spice of life, and attempting to write horror can be incredibly valuable for writers looking to refine their abilities. So light a candle and sharpen your quill — here are three essential reasons why every writer should try their hand at writing a horror story.

Horror Teaches You to Build Great Tension

Knowing how to properly build tension is a must for any writer, no matter your genre of choice. At its core, creating narrative tension requires you to understand your reader’s expectations; they may know that something bad is coming, but it’s your job to make them wonder when, where, and how. This is no easy feat — in order to properly scare your readers, you’ll need a strong understanding of how to methodically build anticipation, gradually raising your story’s stakes until its dramatic crescendo.

If you’re searching for inspiration, look no further than Edgar Allan Poe’s classic The Tell-Tale Heart. In this tension-building masterclass, Poe immediately puts the reader on edge by having the narrator insist on his sanity, despite clear evidence to the contrary. The anticipation builds as the narrator patiently (and then not-so-patiently) watches the old man — the sound of the man’s heartbeat acting as an auditory indicator of the ballooning tension — and the erratic commentary creates a pervasive sense of unease throughout the story.

Your tale may not be as twisted as The Tell-Tale Heart, but there’s still plenty to be learned from Poe’s sinister style. Tension comes in many forms, depending on the kind of climax you’re leading up to. For example, when writing romance, you might draw out the “will-they-won’t-they” moments between your characters to hook your readers. Much like how a horror writer will add a creak in the floorboards or a bump in the night to put readers on edge, romance authors can sprinkle in small conflicts or misunderstandings to create emotional investment and keep readers guessing.

Similarly, if you’re writing sci-fi or speculative fiction, you might not fully explain certain parts of your worldbuilding in order to increase the tension — i.e., readers might know that a certain element exists in your world, but they don’t know why until the critical moment. These kinds of unanswered questions are great for engaging readers in all genres, but it may be particularly useful to practice posing them in horror, wherein the stakes are often high.

You Can Practice Weaving Internal and External Conflicts

Horror also offers a whole host of classically creepy phenomena you can draw on to spook your readers — silence, darkness, isolation, etc. These elements are all effective on their own, but you can elevate the fear factor and introduce some characterization by linking your character’s internal conflicts and vulnerabilities with the external horrors they’re exposed to. This will make things all the more terrifying for the character, and far more gripping for the reader.

The characterization of Rosemary Woodhouse, from Ira Levin’s Rosemary’s Baby, is an excellent example of this tactic in action. In the novel, Rosemary becomes pregnant shortly after moving into a new apartment with her husband. Rosemary’s internal struggles — her longing for motherhood, human connection, and social acceptance — become a source of vulnerability that the novel’s antagonists are able to take advantage of, as her greatest fears slowly become her nightmarish reality.

On paper, Rosemary’s story would still work even with less insight into her character; the horrors she faces are unnerving enough to disturb your average reader. However, it’s the intersection of those external terrors and her deepest internal fears that makes her experience so profoundly terrifying — and makes Levin’s novel such a paragon of the horror genre.

Mastering this technique will add another notch to your own writing toolbelt. Every story has some kind of conflict, and understanding how to intertwine that conflict with something personal for your protagonist is sure to level up your characterizations (again, in horror and beyond).

It Tests Your Ability to Write Believable Dialogue

Writing dialogue is one of the trickiest things for any author to master. Readers will be able to recognize when dialogue sounds fake or unrealistic, so understanding how to make your characters sound authentic is essential for immersion.

And writing a horror story puts this skill to the ultimate test — when you’re trying to construct a life-or-death scenario, the dialogue needs to feel authentic in order to keep readers engaged. After all, nothing makes a terrifying scene fall flat more than forced or unnatural dialogue!

In order to sell your readers on the stakes of the scenario at hand, you need to understand how people really communicate when they’re under a lot of stress. When characters are in danger, they aren’t going to wax poetic or remain highly logical. Instead, their dialogue needs to be raw, emotional, even incoherent at times. Still, you need to be careful not to go too far in the other direction, as overly-dramatic dialogue can also break immersion. Writing horror forces you to walk that tightrope between authentic panic and forced dramatics.

The ability to write realistic dialogue in high-stress, emotionally-charged situations will help build your characters’ authenticity — regardless of genre. For instance, if you’re a mystery writer, you can use your experience in horror to craft a gripping interrogation scene between detective and suspect. The key principles remain the same: understanding how people actually speak when emotions are running high, rather than how we imagine they might speak.

As you can see, horror isn’t all about crafting scares — it’s an excellent way to brush up on some fundamental writing skills that you can use across all genres. So, embrace the darkness and face your writing fears! You might just find that your writing becomes a little more thrilling along the way.

Looking for the perfect setting for your dark fiction scene?
Along with hundreds of other locations, you can find lists of sensory description for a Haunted House, Graveyard, Ghost Town, Mausoleum, Medieval Castle, Abandoned Mine + more inside our Setting Description Database at One Stop for Writers.

Savannah Cordova is a writer with Reedsy, a marketplace that connects authors and publishers with the world’s best editors, designers, and marketers. In her spare time, Savannah enjoys reading contemporary fiction and writing short stories. You can read more of her professional work on Litreactor and the Reedsy blog.

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The post Why Every Writer Should Try Their Hand at a Horror Story appeared first on WRITERS HELPING WRITERS®.

By Eleanor Hecks

Whether you publish traditionally or independently, getting the word out about your books requires a lot of work and monetary investment. Social media is an obvious choice for promoting your writing because you can zone in and target your reader base.

You also don’t have to spend a fortune for a chance to succeed. However, knowing which social media platforms work best for your particular genre can be a bit trickier.

Making the situation even more complex is the fact that many authors cross genres with their work. For example, a writer might create a science fiction novel with some elements of romance. Effectively branching out into other genres’ communication channels can expand your reader base and bring you more sales, catapulting you onto bestseller lists.

Fantasy/Paranormal/Science Fiction

Out of the thousands of writers in America, fantasy and paranormal writers have a very narrow niche in which to attract readers. Promoting your books where your target audience spends the most time is crucial to success in a saturated marketplace. For this genre, the best places to promote include:

• Reddit: The amount of fantasy and sci-fi conventions available for readers of these genres proves that people who love fantasy often enjoy engaging with other fans. These readers want to discuss the complex worlds authors have built in-depth. Finding a communicative audience is easy if you join the right subreddit — for example, r/Fantasy, r/horrorlit and r/scifiwriting all boast large communities on the platform. Be careful about how and where you post as some subreddits frown on any type of self-promotion.
• Discord: Discord is a platform with a chatroom format that makes it perfect for encouraging readers to chat about your fantasy worlds or roleplay as your characters. You can even create your own section to directly interact with your readers.

Mystery/Suspense

Mystery has several subcategories, such as cozy, suspense, true crime and hard-boiled. Figuring out where you fit can help you narrow down the best places to market your writing.

• Facebook: The largest demographic of mystery readers are those over the age of 65, so it’s important to build your community around platforms that older readers navigate towards. Since Facebook is the most popular social platform among this age group, it’s beneficial to join Facebook groups aimed at mystery readers. Be sure to read the group rules to make sure you are allowed to self-promote. Once you get a feel for the group and participate in some other posts, it’s okay to share your own special offers and new releases.
• YouTube: YouTube is the second most popular social media platform frequented by older adults, so you might consider marketing your writing towards YouTube’s vast reader community. As of 2024, YouTube attracts around 2.49 billion active users each month. Consider creating a thrilling video trailer for your book or film a series of live or uploaded book readings for your audience.

Romance

Romance is one of the most varied genres with subgenres such as historical romance, sweet, steamy, suspenseful and inspirational. Finding the right place to promote your books may boil down to tapping into reader emotions.

Romance is a genre marked by emotion, so your social media efforts should likewise pull at readers’ heartstrings and create emotional bonds with your audience. Since emotion often has the most significant impact on customer loyalty, doing so could help you develop lifelong readers who anticipate every future romance novel you release.

• Instagram: The age range of romance readers is especially broad — while the average age range is between 35 and 39 years old, half of frequent romance readers are ages 34 and below. Thus, it’s important to find a social platform that appeals to a wide audience. Instagram is one such app in the top social platforms among both millennials and Gen Z readers. Posts could be aesthetic images that encapsulate the vibe of your novel or a video sharing your book’s synopsis.
• TikTok: In recent years, many romance authors have turned to TikTok’s #BookTok community to spread the word about their books. A short video clip that plays like a movie trailer can attract readers. Look at the types of posts going viral, which hashtags the users included and try different tactics to attract new readers.

Horror

If you think of Stephen King when you hear the horror genre mentioned, you aren’t alone. However, there is a huge range of possibilities you might have as a horror writer. Some books focus on realistic crimes while others add paranormal or supernatural elements.

• X (formerly known as Twitter): The Horror Writers Association has a strong presence on X, so it makes sense you’ll find a lot of posts and engagement from horror writers. Keep posts short and to the point. Also, because of horror’s particularly political nature, X is a great place to keep up with current events and trends related to your work.
• Goodreads: Goodreads is an Amazon-owned platform that allows readers to review books and interact with authors in the form of polls and discussion threads. You’ll find numerous groups dedicated to the horror genre in particular, such as Horror Aficionados and Paranormal and Horror Lovers, which makes the platform a particularly good place to market your writing and communicate with fans.

Children’s/Young Adult

Knowing where to reach younger audiences for your books can be a bit tricky. If you write picture books, you’re promoting more to the parents than the kids. However, young adult novels can be taken directly to Gen Z.

• TikTok: A vast audience of millennial parents and young adult Zoomers frequent the video-based app. This audience is also the most likely to buy a product directly from a social media app, so a sponsored post or TikTok Shop ad could go a long way with this target market.
• Snapchat: Millennials, in particular, seem to enjoy Snapchat’s immediacy. While you will have to promote a bit differently on Snapchat’s platform than on others, if you can gain a following with engaging content, you’ll make regular sales by adding details on there.

Pssst…Mindy popping in to say that there’s an amazing, rapidly growing kidlit community on BlueSky–plus gatekeepers such as teachers and media specialists! If you’re new to BlueSky, check out these helpful tips.

Finding Your Niche

Creating a personal brand as an author takes time and trial and error. Try different platforms and ideas until you hit the ways that drive the most traffic to your books. Over time, you’ll grow your reader base and wind up selling more books each time you release something new.

Eleanor Hecks is Editor in Chief at Designerly Magazine, as well as a freelance writer who’s passionate about helping other writers of all genres grow their following and community. You can find her work featured on publications such as IndependentPublishing.com and Self-Publishing Review, or connect with her on LinkedIn to keep up with her latest work.

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Lots of writers enjoy mystery, horror and thriller novels … but are not too sure what differentiates them. As a result, when they attempt their own, they might get stuck.

As a script editor in the UK who’s worked on predominantly horror and thriller, plus as an author myself who has written mystery, I am in a position to advise!

First up, let’s take a look at mystery.

Mystery

I had one of those English Literature teachers who’d bellow ‘To know a word is to define a word!’ This means I always look first at the dictionary. Here’s what it says about mystery:

A novel, play, or film dealing with a puzzling crime, especially a murder.

“the 1920s murder mystery, The Ghost Train”

This is an okay definition. Whilst mystery typically involves a crime – Agatha Christie is STILL the queen of the genre – it’s the ‘puzzling’ nature that is most important.

Typically there will be a BIG REVEAL at the end when the person BEHIND IT ALL is unveiled. Mysteries tend to be cerebral on this basis.

Horror

Here’s what the dictionary says about this one:

A literary or film genre concerned with arousing feelings of horror.

“a horror film”

In other words, we want to be SCARED by Horror. That tracks! So far, so good.

Horrors tend to lay out the potential threat from the beginning: a creature, a serial killer, a haunted house, etc. This means in a Horror we are principally VOYEURS. We sign up to watch terrible things happen to people.

In certain subgenres, this is obvious. So-called ‘torture porn’ movies like the SAW franchise invite us to witness murder and mayhem in ever-increasingly spattering ways.

But even in less grotesquely flamboyant horror, the story will relate to a cultural, base fear most of us have.

Fears for our children (especially them dying); fears of being taken away/sent into a hell-like place; fears of being out of control; about sex, rape, pregnancy or other violations; of being eaten alive, being dismembered, or burned alive.

What’s more, these types of story feel unstable and make us worry FOR the characters in it … And yes, maybe even freak out when said characters are attacked and/or killed. This is why groups of characters picked off one by one can be so popular in horror stories.

Thriller

A novel, play, or film with an exciting plot, typically involving crime or espionage.

“a tense thriller about a diamond heist that goes badly wrong”

This is less illuminating. After all, mystery can involve crime or espionage too … Plus there’s lots of thrillers that do neither of these things. Now what??

Wait! The keyword in this definition is ‘exciting’. As the name ‘thriller’ suggests, our story just needs to THRILL. This usually happens with some kind of deadline as a ‘race against time’: a chase, if you will.

In contrast to Horror, the Thriller invites the viewer to put themselves in the protagonist’s place. The story will ask, ‘What would YOU do?’.

*Something* is happening – but the characters in the center often don’t know exactly what and/or why. They will chase after this mystery in order to solve it – whether it’s a conspiracy, a supernatural occurrence, an abduction, or something else.

Thrillers typically relate to a more intellectual fear most of us have, such as our children being kidnapped; of abduction/being held hostage; of living in an unsafe home; having our identities stolen; being watched or persecuted in some way; of authorities who cannot be trusted, such as governments, teachers, or medical staff. This is why the lone protagonist in a Thriller is so popular.

So what’s the breakdown here?

• A Mystery needs a BIG REVEAL of whom is BEHIND IT ALL (usually at the ending, but not always)

• Mysteries tend to be puzzles that need to be solved

• In Horror, we sign up for the SCARES

• Horrors tend to be voyeuristic

• Horrors often focus on groups of people, picked off one by one

• Thrillers don’t tend to be Horrors (since Horrors lay out the threat from the beginning)

• In a Thriller, we sign up for the CHASE

• Thrillers often focus on lone protagonists who are ‘up against it’

• Thrillers tend to be ‘races against time’

• Mysteries may be Thrillers as well, or they may not

A Big Question

I believe we can decide what our novels are by asking one BIG question …

‘… Do I want to keep my antagonist hidden until the ending or not?’

If you don’t want to keep the antagonist hidden, you’re probably writing a horror. This is because you need to establish the threat from the outset.

If you DO want to keep your antagonist hidden for that BIG REVEAL, then you’re probably writing a mystery or thriller.

(Of course this will depend on the story, we’re talking generalizations here … but from my work with writers, it’s surprising how often this question works!).

Learn the Conventions

So, if you’re writing a Horror, obviously your novel needs to be scary. A good way of studying the conventions of Horror is by considering why your favorite Horror novels scared *you*.

In my case, Heart-Shaped Box by Joe Hill scared me so much it took me a whopping three weeks to read it because I kept getting creeped out!

The story of a washed-up rock star who buys a ghost on the internet he then can’t get rid of, the threat in Heart-Shaped Box is established early on. Hill piles of dread by the ton, making even the smallest moments seem frightening. As the chapters build towards a bloody, crescendo ending, we can’t be sure anyone will get out alive.

If you’re writing a thriller or mystery, it’s slightly different. Personally, I favor mystery elements in Thriller (if not a full-blown mystery) because I love twists. This may – or may not – feed your BIG REVEAL, it’s up to you.

But if you’re hiding your antagonist’s true intentions, you need to be careful. One of the biggest issues B2W sees when writers try this is they hold the antagonist back BUT don’t replace that role function with another. This then means there’s a big fat hole where ‘nothing happens’.

Devices such as red herrings, misdirection, working theories, a stooge antagonist, etc. will help you write a satisfying plot AND compelling characters in your thriller or mystery.

In other words, stuff that **stands in for the perp** … ’til we get to the actual perp. 

You can do this no matter what genre or type of story you are writing. Immerse yourself in the mystery genre via mystery novels, movies, & police procedurals to guide you. 

Still Confused?

Perhaps my good friend writer/director JK Amalou’s definitions of mystery, horror and thriller will help. He says …

‘Each genre hits a different part of your anatomy. Mystery: your brain because it goes into overdrive. Thriller: your heart because it beats faster. Horror: your intestines because you s*** yourself. You’re welcome!’ 

Good luck!

LUCY V. HAY - Resident Writing Coach

Lucy V. Hay is a script editor, author and blogger who helps writers. She’s been the script editor and advisor on numerous UK features and shorts & has also been a script reader for 20 years, providing coverage for indie prodcos, investors, screen agencies, producers, directors and individual writers. She’s also an author, publishing as both LV Hay and Lizzie Fry.  Lizzie’s latest, a serial killer thriller titled The Good Mother is out now with Joffe Books, with her sixth thriller out in 2024. Lucy’s site at www.bang2write.com has appeared in Top 100 round-ups for Writer’s Digest & The Write Life, as well as a UK Blog Awards Finalist and Feedspot’s #1 Screenwriting blog in the UK (ninth in the world.). She is also the author of the bestselling non-fiction book, Writing & Selling Thriller Screenplays: From TV Pilot To Feature Film (Creative Essentials), which she updated for the streaming age for its tenth anniversary in 2023.

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